Life Is for the Living, and So Is Life Insurance

September 4, 2017

Life can be busy.  The requirements of work and family often leave little time to step back and think
about where you’ve been and where you’re heading.  But, as your responsibilities grow, so does the
need to evaluate what would happen if life for you stopped.  September is Life Insurance Awareness
Month and a good time to reflect on how life insurance can help those you leave behind – the living.

Your Spouse or life partner
A successful marriage is often predicated on sharing and providing for one another, and that includes
each other’s financial obligations.  If you were suddenly no longer in the picture, would there be enough
money to pay for your final expenses, cover debt, and buy some time to allow your significant other to
adjust to a new way of life?  Life insurance can provide funds to cover immediate expenses and income
to help support your surviving loved one.

Your children
You’ve worked hard to provide for your kids, to give them the chance to realize their hopes and dreams.  
Your children are likely your greatest responsibility – a responsibility that doesn’t end with your passing.  
Whether your children are in diapers or about to enter college if something happened to you or your
spouse, or both of you, would there be enough income to continue to provide financially for your
children?  Life insurance can help provide the resources for their continued growth and maturation.

Your home
Buying a home may be the largest single expenditure of your life.  While being a homeowner is exciting,
mortgage payments, often lasting 30 years, along with maintenance, utility costs, homeowners
insurance, and real estate taxes can add up to a long‐term financial commitment.  Adequate life
insurance protection can provide funds that could be used to cover these expenses, allowing your family
to remain in their home.

Your business
Do you own your own business?  Life insurance can fit into your business plan in many ways.  It can be
part of an employee benefit program, with coverage under a group plan.  Life insurance purchased on
the lives of certain key employees can protect your company from the loss of talented and valuable
workers.  And life insurance can be used to fund a buy‐sell agreement.

Caring for an aging parent or loved one
Are you caring for an aging parent or loved one?  Would the people who depend on you be able to
afford quality health care and a comfortable place to live without your financial support?  Life insurance
can become extremely important in these situations, helping to provide for these individuals in the
event of your death.

Planning for retirement
Preparing for retirement probably means you’re saving as much as you can in your 401(k), IRA, or other
savings vehicle.  If you die before you get to enjoy your retirement, will your retirement plan die for your
surviving loved ones as well?  Not only will your salary be unavailable to help pay for current living
expenses, but your income won’t be there to build the nest egg for the retirement of your spouse or life
partner.  Life insurance can help provide funds that can be used for your spouse’s or life partner’s

Your health has changed
If your health declines, how will it affect your life insurance?  A common worry is that your insurer could
cancel your coverage should your health change.  However, changes to your health will not affect your
current insurance coverage, provided you continue to pay your premiums on time.  In fact, you should
take a closer look at your life insurance policy to find out if it offers any accelerated (living) benefits that
you can access in the event of a serious or long‐term illness.

Leaving a legacy
Life insurance can be used to increase the size of an estate for your heirs.  The death benefit could
provide your beneficiaries with a larger legacy than might otherwise be possible.  The cost of life
insurance may be significantly less than the proceeds of the policy paid to your beneficiaries when you

Charitable giving
Donating a life insurance policy to a charity may enable you to make a larger gift than you otherwise
could afford.  Further, the government encourages charitable giving by providing tax advantages for
certain charitable donations (the charity must be a qualified charity).  This means that both you and the
charity could benefit from your donation (though some charities may not accept a gift of life insurance
for various reasons).   

Connect with Jim Croft for a life insurance consult today! 800-360-3000

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