Renowned insurance marketer and founder of Agency Revolution, Michael Jans speaks with our marketing manager, Tia Gagnon, to learn about the growth Chalmers has had through marketing and communications, as well as being a tech-forward company.
What’s the biggest staffing trend to take the independent agency system by storm? Adding marketing staff, that’s what!
The Connected Insurance podcast is presented by Agency Revolution. Listen to interviews with the most influential people in the insurance industry. Learn the most important strategies, tactics trends and challenges facing today’s independent insurance agents & brokers.
In this episode, you’ll meet Tia-Marie Gagnon, marketing manager extraordinaire at the Chalmers Insurance Group in New England. Nationally recognized for executing effective marketing strategies at Chalmers Insurance Group. Gagnon shares insights for every serious agency principal and insurance marketer, including:
- Daily and weekly to-dos that get results at minimal cost
- How to identify what to market and how to communicate
- Which technologies make life easier and deliver results
If you have a marketer on your team, or see the benefit of hiring one to do more strategic marketing, this conversation may make the most difference as you prepare to make 2020 your best year ever!
Presented by Agency Revolution, the Connected Insurance Podcast provides weekly opportunities for listeners to dive deep into the trends affecting insurance agents and brokers today and to gain proven strategies and tactics for agency growth. Our hosts facilitate thoughtful panels and 1:1 conversations with a variety of prominent thought leaders, with a focus on how to streamline and drive operational efficiency for your independent agency through the intelligent use of technology.